A train ticket without the confusion.
Teaching older people showed me how intimidating an unfamiliar booking screen can feel. I built Passenger around a plain-English conversation, so people can explain their journey in their own words.
Making tech work beautifully.
I create apps and websites, improve what you already have, and make sure you’ve seen the alternatives before you commit.
The technology person you can call. From the first conversation to the support after launch.
I built Passenger.ie to make Irish train booking easier. This cinema campaign takes the same idea from the first screen to the big screen.
I created every scene in this ad on a computer.
Apps I’ve built.
A useful app starts with a real problem. I built these apps, from the first idea and design to the code and launch.
The driver at the pump can help the next one.
I built FuelWatch to help Irish drivers find and report fuel prices. Check the map before you fill up, then share the price at the pump for the next driver. Free to use, with no advertising.
Reached 4th position on the App Store.
- Users
- 18,3078k users have email accounts
- Website visitors
- 59,247Over 12 months
Figures as of October 2026.
Data cited in the CCPC’s 2026 fuel report. Read report ↗
CravanteAI that keeps the conversation on your iPhone.
I built Cravante for people who want help from AI without sending their conversations to an online service. It handles writing, translation and summaries on the iPhone, and keeps working offline once the selected model is ready.
QuanticaLegal
Find the cases behind a compensation claim.
I built Quantica to help legal teams find the cases behind a compensation claim. A plain-language question searches Hong Kong personal injury and employees’ compensation judgments, with answers linked to the paragraphs they came from.
BriefcaseHong Kong court forms, ready to complete online.
I co-founded Briefcase with Caroline Langley, a Hong Kong barrister, and built it as CTO. We created it to help law firms find bilingual Family Court forms, complete them online and download clean Word or PDF documents.
Let’s work towards your goals.
If you’re starting a business, improving your website or learning to build something yourself, I’ll work with you personally. We’ll start with what you want to achieve and work through the next steps together. Where AI can help, I’ll explain the tools, what they can and can’t do, and how to use them on your own project.
The three tests
Every website and app I make has to pass all three.
Beautiful.
Does the design make people want to look closer?
Easy.
Can someone work out what to do without an explanation?
Works.
Does it do its job on the phone they already have?
Create
New apps and websites.
I take an idea from its first sketch to a working app or website people can use.
See my workImprove
Make what you have better.
I redesign, simplify, or rescue the technology your business already relies on.
Improve a websiteAdvise
Make the next decision confidently.
I help you choose vendors, commission software, and make expensive technology decisions with fewer unknowns.
Explore adviceDesign first. Technology always.
I studied advertising and graphic design, then spent years helping people in Ireland feel confident with technology. Today I bring that experience to business websites, apps and the decisions behind them. You work directly with me.
Meet Alex
I’ve seen where people get stuck.
I began teaching digital skills in 2021 and taught more than 500 groups of older people in community centres and other local settings. I learned to notice where people hesitate and give them time to ask questions.
That experience shapes the words, screens and instructions I design. If your customer needs to book, pay or get in touch, I want them to feel able to do it.
Earlier teaching and community work included MSLETB, Mayo County Library and Age Friendly Ireland.
Explore my teaching workPeople I’ve helped through digital-skills classes and personal technology support, in their own words.
“Alex is one of the kindest most patient person I have ever met!”
“He was patient and helpful and he made the classes fun.”
“He is reliable, punctual, professional and gives a fair deal.”